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“Winning the Toughest Customer is a practical guide that blends wit and intelligence, grounded in simple marketing smarts to inform and inspire you to seize the opportunity and close the deal.”
- Allan Vassan
President of Marketing, Xerox Corporation
“Filled with keen insights, proven techniques, and valuable sales expertise – all in a concise, reader-friendly format – I would recommend this book to all business leaders who want to increase their market share among women.”
- Howard Frank
Vice Chairman and COO, Carnival Corporation and PLC |
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